Tisci took over the reigns at French haute couture house Givenchy in 2005 and began designing the menswear collection in 2008. He made a name for himself by emphasizing a new aesthetic for the brand, one that is described as ”highly sexual, almost primal, but tough-as-nails and maybe just a twinge romantic.” Most recently, Tisci’s name became known in the hip-hop world by lending his Rottweiler graphics (from the F/W 2011 menswear collection) to the cover artwork of Kanye West and Jay-Z’s first single from Watch the Throne, “H.A.M.”